SPIRIT Adventure! Adventure! Adventure!
I was totally fascinated by the innovativeness of DJ culture, so in 1988 when the whole world had switched from records to CD’s, deciding to set up my own business after university, I went and opened up a record shop at the age of 25. Club music became popular, and in our best year in the 1990s we sold 1.7 million records. Not CD’s, records! We sold all that with just two retail stores and an online shop. We went on selling records for 23 years from 1988 until 2011.
However, as people started being able to listen to music for free on YouTube and other sites, record sales plummeted, and so in 2011 we switched to handling music equipment as our main product. Our company had made its name through selling records, so it was no easy feat to change course and embark on selling different products. But, with the music industry shrinking fast, time was of the essence. Thanks to the frantic struggle I made together with all the staff at dmr!, we somehow managed to change our core product, and to get our customers who had been buying our records to instead buy headphones and other such products from us.
I also wanted to try and put these ideas into practice at dmr!, the company I myself run, and so I decided to take on interns from abroad. At the moment we have interns from many countries, including Peru, Russia, China, Korea, France and the US, working with us at dmr!. In fact the renewal of this recruitment site itself was led by a French intern in her first two months here in Japan. As well as being surprised by her rich ideas, I am also really satisfied with her work.
I think that the strong desire I had at 25 to find out about and introduce others to dance music played some role in that genre’s subsequent rise in popularity. As for now, I would like to pursue the promotion of my current interest: diversity. I think that “diversity” is a keyword for the future of dmr!, as well as for the future of Japan. I am looking forward to working with people who want to bring about greater diversity at dmr! and throughout the country. And, with you all, I would like see dmr! become a positive role model for other companies.
CEO’s message – H. Okamoto CEO’s message – H. Okamoto CEO’s message – H. Okamoto CEO’s message – H. Okamoto CEO’s message – H. Okamoto CEO’s message – H. Okamoto CEO’s message – H. Okamoto